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JIM CARFRAE, MBA

Principal

CONTACT

Select Past Companies
Sofina Foods, Irving Tissue, Maple Leaf Foods and Royal Canadian Mint

Past Leadership Roles
General Manager, Vice-President and Consultant

Industry Focus
CPG, Food and E-commerce Marketing/Innovation

Jim helps companies define and implement double digit growth strategies with inventive, non-traditional, business and marketing solutions that have a customer-focused approach.  Often this requires organizational and strategic transformation.

Representative results include:

  • Integrated re-launch of Royale tissue to $130 million sales at the expense of P&G
  • 8% of deli sales from product launched in the previous three years
  • double digit margin enhancement through improved pricing structure