A go-to-market strategy (GTM) is an action plan that describes repeatable and scalable processes for how your business acquires, retains, and grows customers.

The purpose of a GTM strategy is to provide a blueprint for delivering a product or service to the end user customer, taking into account such factors as pricing and distribution.

A properly developed, carefully considered GTM strategy delivers actionable answers to some tough questions, including:

  • How do you connect with potential clients?
  • How do you offer a compelling value proposition?
  • How do you distinguish yourself from competitive firms?
  • How do you deliver on what you’ve promised?