Introduction: The GP Business Lifecycle Series

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Common Growth Challenges Faced During a Firm’s Introductory Phase

  1. Focused Marketing & Product Strategy to stress the uniqueness of a new product or service to a small group of customers. These customers are typically referred to as innovators or early adopters.
  2. Attracting and Retaining Top Talent will be required to lead your business forward, drive innovation, and maintain customer experience.
  3. Profits are typically negative to breakeven at this stage, and any profits generated are typically reinvested back into the company to solidify its market position, while funding continued growth.
  4. Creating a best in class sales process is necessary to acquire new clients and is key to creating a revenue generating culture. 

This blog post aligns with the themes of our Growth Evaluation; an intuitive tool which allows you to quickly uncover the areas of strength and weakness in your sales & marketing organizations. Click Here to learn more or take the Growth Evaluation. 

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