Most companies spend a disproportionate amount of time and resources trying to acquire new customers, instead of focusing on how to increase revenue within their existing customers and channels.

Effective customer segmentation stems from a clear understanding of customer needs, buying processes,  preferences, value perceptions and potential. It also requires identification and understanding of the critical facts that will drive effective brand strategy, value proposition and sales force design decisions.

GrowthPoint  helps companies analyze their customer base and channel through our segmentation methodology that identifies opportunities and creates actionable account plans that drive growth.